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Let's first define the word "campaign." Generally, a campaign is the operation, program, position, platform, journey, race, project, or venue followed or performed, in an effort to reach the goal or outcome of your heart's desire.
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A campaign can be something nice and fuzzy, like a campaign to raise funds for a good cause.
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Or it can be an important, patriotic military campaign!
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Ah, yes. the campaign trail!
The fresh smell of political stench is in the air.
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So, what exactly is a "political" campaign?
It is the "race" or "journey" to win an election, in order to hold political office.
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CHANGE
We Can Fear!
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And what do our lovely, fantastic, amazing politicians do when campaigning? They show us how much they love
us with their very happy faces.
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What is more fun than having your television set saturated and over run, each election year, by our wonderful politicians who love and care about the American people?
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Next, let's review the word "Election."
e·lec·tion [i-lek-shuhn]
1. The selection of a person or persons for office by vote.
2. A public vote upon a proposition submitted.
3. The act of electing.
4. The choice by God, of individuals, as for a particular work or for favor or salvation. (Our personal favorite!)
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Now let's review a new word:
e·lec·tion·eer·ing [i-lek-shuhn-ir-ing]
What does it mean? It's defined as:
1. Persuasion of voters in a political campaign
2. the act of persuading (or attempting to persuade); communication intended to induce belief or action
3. The process of engineering an election to win, or attempting to do so.
(Also a song from the Radiohead album, OK Computer.)
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| Why do we "electioneer"? To get votes:
Vote (vot·ed, vot·ing)
- 1. A formal expression of opinion or choice, either positive or negative, made by an individual or body of individuals.
- 2. The means by which such expression is made, as a ballot, ticket, etc.
- 3. The decision reached by voting, as by a majority of ballots cast.
- 4. To express or signify will or choice in a matter, as by casting a ballot.
So, when we vote we cast our ballot. We are Balloting. We are voting on the acceptance or rejection of a candidate.
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Voting is Hard
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If politicians are going to persuade voters to cast ballots for them, they must Politicize everything to help sell you on giving them a job.
po·lit·i·cize [puh-lit-uh-sahyz]
- 1. To give something political characteristics; to turn into a political issue.
- 2. To make someone politically active or aware. To "politicize the discussion."
- 3. Political in character, used to give a negative implication to someone else wanting to examine the interests at stake. "We shouldn't allow the opposition to politicize this issue."
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| And what popular tactic do we use to sell people on politics? Propaganda! Very good!
Prop·a·ganda [prop-uh-gan-duh]
- 1. Information, ideas, or rumors deliberately spread widely to help or harm a person, group, movement, institution, nation, etc.
- 2. The particular doctrines or principles propagated by an organization or movement.
- 3. An organization or movement for the spreading of propaganda.
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Here's another great word. Let's talk "Spin." What do we mean by this? Let's take a look:
Spin (Slang.)
- 1. Revolve quickly and repeatedly around one's own axis; "The dervishes whirl around and around without getting dizzy."
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- 2. To whirl; cause to spin.
- 3. To make up a story; to "spin a yarn."
- 4. A particular viewpoint or bias, esp. in the media; slant: They tried to put a favorable spin on the news coverage of the controversial speech.
- Twist and turn so as to give an intended interpretation; "The President's spokesmen had to spin the story to make it less embarrassing."
- A distinctive interpretation (especially as used by politicians to sway public opinion); "the campaign put a favorable spin on the story"
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Many "spinners" can also be flip-floppers.
What is a flip-flopper?
flip-flop (Slang.)
A person, especially a politician, who changes his opinion. When Nixon was warned during his rein he'd be charged with flip-flopping, his response was, "Circumstances change!" Famous last words.
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Put all these lovely words and meanings together and you get the word Electionalize.
Enjoy your visit to Electionalize.com!
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